Websites that bring in work
Fast, hand-built sites that look modern and are set up to rank. You own the site and the domain.
- Service and town pages
- Built for 100 PageSpeed scores
- Low or no monthly hosting cost
Small business optimization · Fort Collins, CO
Keep your business flowing.
Lotic Digital sets up the websites, listings and systems that get small businesses found, booked and paid. You work with someone who runs a service business himself, not an agency.
Northern Colorado in person · anywhere in the U.S. remotely
Google PageSpeed on sites we build
100
100
100
100
What we set up
Found→Booked→Paid→Reviewed
Visible where people search now
GoogleMapsBingChatGPTAI Mode
Sound familiar?
You're great at the work. The business side leaks.
Missed calls go to the next guy
You're on a job, the phone rings, and that customer books someone else.
Your website isn't bringing in work
It's slow, outdated, or built on a plan you pay for every month with nothing to show.
Competitors show up first
On Google Maps, in search, and now in ChatGPT and AI answers.
Admin eats your nights
Quotes, invoices, follow-ups and review requests all done by hand.
Services
Five ways we tighten up your business
Start with one or do all five. Every project starts with a free audit, so you know what's worth fixing before you spend a dollar.
Google Business & local SEO
Get on the map in the towns you serve, with a profile that turns searches into calls.
- Google Business Profile setup
- Services, photos and posts
- Bing Places and Search Console
AI search visibility
More customers are asking ChatGPT and Google AI who to hire. We make sure your business is in the answer.
- Structured data and llms.txt
- AI crawler access
- Directory and review strategy
Booking, CRM & automation
Let customers book online, text back missed calls automatically, and stop chasing invoices and reviews by hand. We set up tools like Jobber and wire them into your site.
- Online booking and request forms
- Missed-call text-back
- Invoice and review reminders
Business systems tune-up
A working session on how you price, quote, schedule and get paid, then a short list of fixes ranked by how much time or money each one saves.
- Pricing and quoting review
- Workflow and tool cleanup
- A plan you can actually follow
Recent work
Results, not promises
We test everything on real businesses first, starting with our own.
Fields of Heshbon
An irrigation, landscaping and land restoration business in Santa Fe, NM. We replaced a website-builder site with a 28-page hand-built site, set up the Google and Bing listings, and moved hosting to a free plan.
100PageSpeed in every category, mobile and desktop
28pages: services, towns and seasonal guides
24pages indexed by Google in the first week
$0monthly hosting
Lotic Irrigation
Our founder's irrigation, landscape and snow removal company in Northern Colorado. Everything we offer clients, from online booking and the 24/7 text line to Jobber and local SEO, runs this business every day.
5,500+jobs completed across Northern Colorado
2020in business since
24/7text line for customers
Onlinebooking for repairs and blowouts
How it works
Simple, and priced up front
Free audit
We look at your website, Google listing, reviews and how jobs come in, then show you where business is leaking.
Clear plan
A short list of fixes, ranked by impact, with a fixed price for each. No retainers you don't need.
Build & launch
We do the work, test it, and hand you the keys: logins, files and a simple guide.
Keep it flowing
Optional monthly check-ins on rankings, reviews and leads, with updates as your business grows.
lotic (adj.): of flowing water. Rivers, not ponds.
About
Built by a business owner, for business owners
I'm Christopher Hollis. I started Lotic Irrigation in 2020 and grew it to thousands of jobs across Northern Colorado.
Along the way I learned that the work is only half of it. The other half is getting found, answering fast, quoting right and getting paid. I built those systems for my own company, then for other businesses. Lotic Digital is how I help other owners do the same, in plain English and without the agency markup.
Based in Fort Collins, Colorado. Latinx-owned.
FAQ
Good questions
Do I own my website?
Yes. The domain, the files and every login are in your name. If you ever leave, you take everything with you.
Will I be stuck paying a monthly fee?
No. Most of the sites we build are hosted for free or close to it. Monthly support is optional and month-to-month.
Do you only work with contractors?
Service businesses are our specialty, like trades, landscaping, cleaning and home services, but the same systems work for most small businesses.
Do I have to be in Colorado?
No. We meet in person in Northern Colorado and work remotely with businesses anywhere in the U.S.
How long does a website take?
Most small business sites launch in one to three weeks, depending on how many pages you need and how quickly we get your photos and details.
What happens on the free audit?
A short call where we review your website speed, your Google listing, how you show up in AI search, and how leads reach you. You leave with a ranked list of fixes, whether you hire us or not.
Free audit
Let's find what's slowing you down
Tell us a little about your business. We'll review your online presence and get back to you within one business day.
Call(970) 829-2903
Based inFort Collins, Colorado